I absolutely love this product. I’ve tried many different purple shampoos to maintain my hair tone and Alter Ego is by far the best - the conditioner is also amazing. It’s a beast and will stain your hands and nails but that’s because it’s doing the job it needs to and isn’t just a gimmick to make you think it’s preventing brassy hair.
I love this product. I have fine wavy hair which can look dry but this product leaves it smooth and shiny without any stickiness.
Alter Ego, Italy is a luxury haircare brand that is loved by professionals around the world. A salon exclusive range, the Alter Ego brand covers all aspects of hair care and colouring with an emphasis on using natural, organic ingredients.