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  6. Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml
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Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml
Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml
Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml

Alter Ego Italy BLONDE MAINTAIN Shampoo 300ml

£ 17.67

Free shipping*

300ml
17.67 £
950ml
29.74 £

Sku: KS656590

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Description

Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity.
Blonde Maintain is a brightening anti-yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine.
The result is a cool blonde effect and a totally purified and illuminated colour.
The purple pigment, which gives the texture its typical deep, full-bodied colour, naturally counteracts warm yellow tones by settling between the scales and cuticle of the hair, restoring purity to the colour and bringing it back to life.
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Product details

  • Brand:
    Alter Ego Italy
  • Category:
    Hair, Hair Care, Shampoo
  • What is it?
    Anti-yellowing shampoo.
  • Whom?
    Ideal for maintaining blonde, bleached and faded hair
  • Effect:
    Neutralises yellow tones thanks to the purple pigment.
  • Directions:
    Evenly distribute on wet hair, massage gently and leave for a few minutes. Rinse thoroughly.
    Preliminary patch test: with alcohol clean a small test area either nehind the ear or in the fold of the elbow. Apply a small amount of the coloring product to the area, repeat three times, leave to dry and wait 48 hours before rinsing off. If there are any signs of irritation, swelling or itching, do not use the pruduct.