Alter Ego Italy Blow Dry Hydro Gel Medium Hold 150ml

All hair types need an ally in the pre-drying phase which can prepare hair for a controlled and long-lasting style

Blow Dry Hydro Gel is a medium-hold pre-style gel that gives the hair suppleness, definition, hydration and greater style hold both when blow drying and without heat sources.

The hair will be soft, pleasantly scented and defined. The hair will be more easily styled with much longer results.

Its scented gel texture is quickly absorbed and leaves the hair hydrated and defined, while its medium hold formula keeps it soft but structured at the same time.